ABOUT ME

Hi, I’m Alexi Froese, a UX Designer based in Toronto with a background in designing user-centred digital experiences across enterprise, freelance, and academic settings. I hold a Bachelor of User Experience Design from Wilfrid Laurier University, along with a Double Certificate in Digital Media.

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I’m passionate about creating thoughtful, intuitive experiences that balance user needs with real business goals. My work is grounded in research, collaboration, and iteration. Outside of UX, I draw inspiration from interior design, fashion, and visual art, which influence my approach to layout, hierarchy, and storytelling. I also work as a freelance web designer, supporting clients with web design, branding, and digital content.

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At the core of my work is a belief that good design should feel clear, inclusive, and human. I’m always looking for opportunities to grow, challenge assumptions, and create experiences that genuinely make people’s lives easier!